A Culture of Fairness in Your Business

Sometimes I wonder how much punishment a business can take. When things do not go as planned and there are severe delays in the system, we all tend to wonder. Then I am not surprised when the people in the business step up to change the situation. It confirms an old and deep-seated believe system I have: “Together, we are so much stronger than we think we are.”


Yet, the belief in our own ability is but one of the building blocks in creating the good life we desire. It also asks that we deliberately create an environment in which we and others can flourish. In business, this flourishing environment is the underlying culture that exists.

There is always a culture present where people come together regularly. Busines owners need to know this. Culture, if not engineered intentionally, will naturally evolve. The latter, unfortunately, allows for the danger of a toxic culture to be present.

One of the essential elements to be built into any culture is fairness.

The lack of fairness is one of the contributing factors of burnout and disengagement. And as Marco Alvera highlights in his TED talk below, it is an expensive ($550 billion per year every year) oversite to not build this in your business culture.

I was impressed by how he argues that improved performance happens in an environment that is experienced as safe enough to make mistakes. This makes so much sense. If you know someone’s got your back, you are more willing to risk and grow.

He also underlines the importance of cultivating the humaneness of the business. The emotional context is as, if not more important than the systems and processes, rules and regulations. Like Maya Angelou said, “People don’t care how much you know until they know how much you care.

This emotional context need not be one were drama, and soppiness is tolerated. When we expect a lot of people, they usually step up to our expectation. Try to create a vacuum of excellence above a person, and they will spontaneously be sucked into it.

If you would like to create a culture in which fairness is present and do not know precisely how to start, you are welcome to contact me.