“This is the true joy of life, the being used for a purpose recognized by yourself as a mighty one, the being thoroughly worn out before you are thrown on the scrap heap, the being a force of nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.” – George Bernard Shaw
I love this quote from George Bernard Shaw. It is powerful. What stands out to me is “recognized by yourself”.
In a world full of agendas. Those of government, your boss, marketing companies, friends, salespeople, to be able to recognize your own agenda is crucial.
When we don’t know what is important to us, everybody else’s “important” takes us along.
On a personal level this is true, but more so in business. Decisions made in the shadow of a definite purpose leads to business growth and it gives employees a sense of security.
It must be “mighty”
Said purpose must be “a mighty one”. Just making money is not mighty. When greed and fear born out of a scarcity mindset are allowed to be the motivators, it will lead to the illusion that making money is a good purpose. This is similar to fixating on the odometer when you want to travel a great distance. It is not smart to get all wrapped up in the measuring instrument and forget about what you want to measure. Money is the measurement of value added.
Adding value can be “a mighty” purpose.
A Business that is constantly measuring how to add more value to its customer will grow. An employee working with a mindset of “am what I doing adding value to the company,” is the one that employers are looking for.
Leaders in business need to remember this and constantly remind the people they are leading of the “big why” they are doing what they are doing. The higher purpose of a business should be like the air we breathe. Ever present.
Beware of the Hurdles
Why, one can ask, are there so few businesses with a higher purpose?
I think, mostly because it takes effort. It takes dedication and biggest of all, it takes the courage to acknowledge that the world is bigger than me.
Our immature egos are the biggest hurdle to greatness. We most often stand in our own way. The world does not revolve around us. Businesses and business owners who think this way do not last long. A man that is wrapped up in himself, makes a pretty small package.
In contrast. By recognizing that that we can play a role in the bigger world, that our business has a controbution to make outside our doors, our purpose grows in might.
The second hurdle is the lie we belief that things should be easy. Trust me, if everything was easy, you would be more unhappy than you are now. For us, to function optimally, we need a challenge. So stop complaining and embrace it when things go wrong. It is your opportunity to shine. To show off your strength.
It is up to you to “recognize” a mighty purpose which will compliment your strengths. Something that will stretch you outside your comfort zone and facilitate the development of these strengths.
It is like the muscles in your body. The more you use it, the more it develops the bigger things you can pick up. Same is true in business. A business’ strengths are those unique solution you offer the marketplace. The problems you solve. The value you add.
So how would your life (and your business) be different if you recognise (because it is bigger than you) your “mighty” purpose and spend yourself on it?