The truth about networking is that you do not network, you build a relationship.
Networking has become a overused term and has been loaded with a variety of meanings. Ranging from confusion between “Are you talking about a network between computers or people?” to something salespeople do for a living. For our conversation, I will be referring to the people side of networking.
There is nothing wrong with the term networking. It refers to the interconnection between people. The key word being “interconnection”.
Al lot of people who think they network, do so from the assumption that we are meeting each other to get something.
Yes, ultimately all human interactions can be simplified to an economic transaction. There is a constant exchange of various resources: energy, attention, words, services, products and ultimately money. But this exchange is based on the foundation of being in a relationship. More specific – a trusting relationship.
As humans we very quickly decide if we are safe with someone or not. It happens unconsciously, but our actions towards a person is based on this interpretation. So if you want to be a truly effective in networking, build trusting relationships.
Trusting relationships asks us to invest time and involvement. This investment in the process of cultivating trusting relationships result in a sustainable and a higher quality of resource exchange. Making the ROI worth while.